The Organic Consumers Association's "Coming Clean Campaign" has been working to clean up the 'natural' and 'organic' personal care industry since 2004. Unlike organic foods, many personal care products are falsely labeled as "organic".
OCA's Coming Clean Campaign is focused on cleaning up the organic personal care industry by ridding of fraudulent labeling that is misleading consumers. The OCA believes that organic bodycare standards should mirror organic food standard.
This means that:
* Comming Clean LogoCertified organic agricultural feedstocks are utilized in the manufacture of the key basic cleansing and conditioning ingredients, versus petroleum or conventional feedstocks.
* Manufacture of such ingredients is ecological.
* The toxicity of each ingredient is minimal
* Non-agricultural water is not counted in any shape or form as contributing to organic content.
Over 600 organic businesses have signed on to support this campaign (see a list of supporting businesses here or sign your business on to be a supporter here).
If you are a personal care producer or retailer and would like to support OCA's Coming Clean Campaign, click here.
The word "organic" is not properly regulated on personal care products (example: toothpaste, shampoo, lotion, etc.) as it is on food products, unless the product is certified by the USDA National Organic Program.
Checking a Shampoo LabelDue to this lax regulation, many personal care products have the word "organic" in their brand name or otherwise on their product label, but unless they are USDA certified, the main cleansing ingredients and preservatives are usually made with synthetic and petrochemical compounds.
This is why the Organic Consumers Association recommends consumers look for the USDA organic seal on personal care products that claim to be organic. Although there are multiple "organic" standards all around the world, each with its own varying criteria, the USDA Organic Standards are the "gold standard" for personal care products.
If you are looking to purchase a product that is totally organic, look for the USDA organic seal. If it doesn't have the seal, read the ingredient label to find out how many ingredients are truly organic and how many are synthetic.
Source: http://www.organicconsumers.org/bodycare/index.cfm